Ambition orb
Brand & press kit

Ambition

The North orb is our single brand mark — a living ember core. Everything you need to represent Ambition: the mark, lockups, colour, and type. Wordmark is Italiana; UI is Instrument Sans.

Download everything
Logo

The mark

The orb is the mark; Italiana is the wordmark. Keep clear space equal to the orb's radius. Don't recolour the ember gradient, rotate, stretch, or add effects.

Orb · on darkSVGPNG
Orb · on lightSVGPNG
Mono · inkPNG
Mono · creamPNG
Lockups

Orb + wordmark

Use the horizontal lockup as the default. Give it room — never crowd the wordmark.

Horizontal lockup
HorizontalPNG
Ambition
StackedKit
Colour

Palette

Ember drives the brand; the band hues are the living-world states the Execution Score moves through.

Ember#E8A23A → #D8442A
Emerald#3C7A5A
Surface · dark#0A0B0D
Surface · light#F6F2EC
Flourish#4F9D6F
Productive#7BB463
Warning#E0A83C
Critical#D4642A
Type

Two typefaces

Italiana for display, score numerals, and the wordmark. Instrument Sans for everything functional.

Display · Italiana
Ambition 94
Headlines, the Execution Score, the wordmark.
UI · Instrument Sans
The Behavioral OS
Body, labels, buttons, data — 400 / 500 / 600.
Assets

Icons & social

Favicons, app icons, the social card, and the animated orb — all in the kit.

Favicon
FaviconSVGICO
App icon
App icon512Mask
Animated orb
AnimatedSVG
Social card
Social · 1200×630PNG

Animated everywhere it can be, static everywhere it can't — every animated form falls back to the static orb for reduced-motion, print, favicons and social.