Ambition
The North orb is our single brand mark — a living ember core. Everything you need to represent Ambition: the mark, lockups, colour, and type. Wordmark is Italiana; UI is Instrument Sans.
Download everythingThe mark
The orb is the mark; Italiana is the wordmark. Keep clear space equal to the orb's radius. Don't recolour the ember gradient, rotate, stretch, or add effects.
Orb + wordmark
Use the horizontal lockup as the default. Give it room — never crowd the wordmark.
Palette
Ember drives the brand; the band hues are the living-world states the Execution Score moves through.
Two typefaces
Italiana for display, score numerals, and the wordmark. Instrument Sans for everything functional.
Icons & social
Favicons, app icons, the social card, and the animated orb — all in the kit.
Animated everywhere it can be, static everywhere it can't — every animated form falls back to the static orb for reduced-motion, print, favicons and social.