Pricing

Choose how much you mean it.

Every plan shows you the living world for free. The paid plans add the one thing that actually changes behaviour — a real consequence. Pick the level of accountability you're ready to live with.

◆ Founders LTD · Lifetime

Pay once. Owned for life.

The first 100 founders lock lifetime Pro at the lowest price Ambition will ever carry. Every 100 founders who join, the price climbs. Believe early, pay the least — forever.

$199 one-time$9/mo forever
$1991–100 · now
$299101–200
$399201–300
$499+301→
You're in the first cohort. The price only goes up from here.
  • Lifetime Pro — every feature, every future release, never billed again
  • Founding badge + the private Founders' Circle
  • A direct vote on what we build next
  • Day-one access to everything before launch
  • Your founder price, locked the moment you join
Become a founder — $199 →
Curious
Free
$0
See the living world and whether consequence changes how you show up. No card, no pressure.
  • Goals, tasks & habits
  • The living world & Execution Score
  • Daily Big 3
Start free
Most chosen
The operator
Pro
$9/mo
Where Ambition grows teeth — real stakes, lockdown, recovery, and a coach that won't let you coast.
  • Everything in Free
  • Unlimited goals & themes
  • Stakes · lockdown · recovery
  • AI coach — all 5 voices
  • Mountain, insights & Reckoning
Start 14-day Pro
The team
Elite
$29/seat/mo
One Mission Control where every teammate, project and client visibly flourishes — or burns.
  • Everything in Pro
  • Team Ambition + Mission Control
  • Board · Timeline · OKRs · clock-in
  • Accountability circles
  • API & integrations
Start a team
The org
Enterprise
Custom
For schools, startups and companies that want discipline as infrastructure, not an app.
  • Everything in Elite
  • SSO · SCIM · admin controls
  • Security review & SLAs
  • Onboarding & success
Talk to us
Why does discipline cost anything?
Because the consequence is the product. Here are honest answers to the three questions everyone asks.
Why not just stay free?

Free tracks — it shows you the world and the score. But tracking is exactly what every app you've already abandoned did. The part that changes behaviour — stakes, lockdown, recovery — starts on Pro. You pay for teeth, not features.

Why a rising Founders price?

Because early belief should be rewarded. The first 100 founders bet on an unproven app, so they pay the least — locked for life. Wait until it's proven and you simply pay what the next cohort pays. Fair, and a real reason to decide now.

Where does my $1 go?

Every recovery payment splits 50% to a charity you choose, 50% to keep Ambition running. It's discipline that does measurable good — not a casino quietly pocketing your slips.

Choose your cause — education, environment, animal welfare, mental health or hunger relief. Start free →